Poool’s aim is to help media companies to develop robust and durable economic models. We achieve this through the use of technological tools, designed to optimize reader revenue at every key moment in their life cycle as your audience.
Founded in 2016 with the vision of making it easier to access and finance online contact, Poool was able to become a reality thanks to the investments of Kima Ventures, Xavier Niel and 8 other business angels in the sector. Having been presented with 9 awards, both at the national and international levels, our first product, the dynamic paywall Poool Access, has already convinced more than 90 media companies of its potential.
Fast-forward to 2019 and, in partnership with GESTE, Poool dreamt up, created and launched the Digital Media Review, a never-before-seen report which discusses access to paid online content. 2020 has, so far, been the year of creating structures. The Dotted Group and Poool’s sister brand Underlines have been created, both dedicated to giving strategic advice and operation support to publishers. Welcome to the era of media-reader relations!