Generate revenue from your content
Place content behind a dynamic wall to convert your readers, viewers and listeners into leads, members and subscribers!
A value exchange suited to your business model
Customize what you ask of your visitors based on their level of engagement, profile and context.
Launch a subscription offer in complete simplicity
Registration or subscription
Optimize conversion rates
Simple but effective
Thanks to our intuitive Dashboard, your marketing team will have complete autonomy to drive and optimize your conversion strategies in one place.
- checkLess than 30 days to go live
- check1 hour training before full autonomy for marketers
- check5 minutes to change a scenario, 1 week to test
Develop your strategy over time
Start with a simple strategy to reduce risks, then iterate. Test different wall scenarios with ever finer granularity, adapting your strategy to each user based on device, interests, source of traffic or level of engagement to continuously optimize performance.
- checkLaunch with just a few scenarios, adding more as you refine your conversion strategy
- checkTarget multiple revenue opportunities simultaneously
- checkA/B test, analyze and optimize in the Dashboard
Poool is more than a tool. Poool are a team of experts.
Our team has worked with some of the most successful digital publishers in 12 countries around the world. Now we're putting our expertise to work in supporting other content producers to achieve the same.
- checkLearn from our expertise in monetizing content
- checkCompare performance with others in the market thanks to our industry insights
- checkAccess to The Audiencers+, our premium publication for clients, full of exclusive benchmarks and the latest market trends
Solutions that drive conversions for producers of all types of content
Amazing features to fit your strategy's needs
- checkGradual implementation: launch your strategy risk-free by initially implementing and A/B testing your strategy on a specific context, audience or small % of your traffic, expanding as you grow
- checkCode-free design builder: every aspect of our solution is customizable so marketing teams can change texts, designs, forms and scenarios in minutes, not days. No more tech dependency.
- checkIntegrated into your site: with Stripe to collect your subscription payments easily; with Didomi to implement cookie walls in just a few clicks; with Mailchimp to store user's data; with Zapier to connect any other tool needed...
- checkNative segmentation based on device, content type, source of traffic, user profile or location
- checkCustom segmentation to target your own data set, such as logged-in users, former subscribers or propensity score
- checkA/B test of any aspect of your wall (wording, design, scenario) in 2 clicks without dev involvement. Analyze results as they run
- checkOpen to your ecosystem: with our API, webhooks and events, you can connect any database needed (and Poool will never share data)
Client testimonials
Ready to convert your audience into leads, members and subscribers ?
Our blog helps you be better at work
Interested in finding out more about subscription and registration strategies? Want to optimize your content business and turn your audience into business? Then look no further!
The Conversion Funnel Benchmark Report: Q1 2023
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
How to Optimize Subscription Conversion Rates on Mobile
